Brrr! How to keep warm during a cold protest

75 people came out for our April 2014 protest of puppy mill stores.

Temps projected for Black Friday in Reno are shaping up to below freezing.

But the pups need our voices!

See the details of PMFR’s Black Friday protest on the Facebook event page.

protestBlack Friday
November 29
1 – 4 p.m
Puppies Plus in Reno

Activists hope to have a box of coffee out there to help. And waving and fist-raising will help keep the chill at bay.

Stop by for just a little while and help lend your voice to those who don’t have one.



The ground will have been frozen for a few days, so wear the most insulated shoes/boots you have with thick soles. A thin layer of socks over a thick one can help keep the tootsies warm.

Mittens v. Gloves

Gloves can make life a little easier for tactile utility, but gloves separate your fingers. That isolation can make them susceptible to the cold. Mittens cover your entire hand and the fingers being close together helps keep them warmer longer.

But being in those kinds of temps for any length of time, your hands are bound to get cold. As soon as you notice your hands feeling a little bit uncomfortable, take one off and stick your hand deep in your jacket’s armpit to warm them up. Don’t let them get too cold before you do this.

Some mittens can do double time if you have a thin insulating layer under them, such as a silk liner mitten or glove.

Black Friday, 2015. Cold, but worth every minute even with only two die-hards: Billy Howard (L) and Harry Thomas.


They work. A thin layer of silk tops and bottoms or “thermals” with a warming top over them and tucked into your britches will help keep your natural body warmth going and insulated. A “hard shell” type skiing jacket can keep the cold off of those layers and help keep you toastie for some time.


Must have a hat! A good warm one. The tall knitted tuchs are good to keep the considerable heat coming off the top of your head in circulation and loft over the top of your head. In this cold, you’ll want something coming down over your ears or wear ear-muffs on top of the hat. Not sure what we mean? Check out this Carhartt page [not a sales link, just informational].

Hand & Toe Warmers

They are a thing and they work…. for a little while. You can get a pack of 8 or 10 for about $1 each like these on the REI site [not a sales link, just informational].


If you see fur around a jacket hood or sleeves as trim, that’s probably dog fur. Since dog fur is not considered a luxury “fur” like a gross mink stole or something, it actually comes under the category of “fake fur.” So if you check the label and think that’s synthetic fur, it probably isn’t, especially if sourced from China.

The trim is only for looks, it isn’t in a place to keep you any warmer, it’s just an unnecessary accessory. So you might want to avoid if you can.

Writ to be heard 12/03/19

Tuesday, December 3, 2019, 10:00am

Second Judicial District Court
State of Nevada, Washoe County
75 Court Street, Reno, NV, 89501

Department 9
Chief Judge
Scott N. Freeman

Lawyers for the accused were presenting the case that the owners should have all charges dropped when court was evacuated with the building reportedly under a bomb threat. The hearing was reset for 12/03/2019, 10a.

Pet store owners want charges dropped, KOLO 8 News Now

Big frickin’ waste of time, but their Liars have to at least make a pretense of earning the big sums they command.

Rick Cornell, according to his website, has made a career out of getting people off or into retrials based on technicalities, including getting murderer Darren Mack a hearing for a retrial on the technicality that his lawyers didn’t do their job. Guess who that lawyer was? That’s right, none other than the judge in this case, Judge Freeman.

You won’t need much memory jogging to remember who Darren Mack is if you were anywhere in Northern Nevada in the Spring/Summer of 2006.

Darren Mack became the subject of an international manhunt in June 2006 after being charged with the stabbing death of his 39-year-old estranged wife, Charla Mack, in the garage of their Reno, Nevada home. Mack was also suspected of, and later charged with, the sniper shooting of Family Court Judge Chuck Weller, who was handling the couple’s acrimonious divorce. Charla Mack was murdered after 9:00 a.m. on June 12, 2006, and Judge Weller was shot around 11:05 a.m. the same day.[1] Judge Weller spent time recovering,[2] and returned to his courtroom on August 16.[3]


MackThose who remember the case might relive the horror associated with these reprehensible deeds as it was said at the time that the Macks’ young daughter was in the condominium while her mother was brutally and viciously stabbed to death. The word on everyone’s lips at the time: there doesn’t seem to be any way the child would not have heard her mother begging for mercy, crying out in pain and soon falling silent.

Not sure what happened with his daughter next, but within 1-2 hours Mack shot the divorce judge in sniper-fashion, aiming at his courthouse window from the parking lot structure in downtown Reno. And then this pathetic excuse for a spoiled brat took off for Puerta Vallarta. He was arrested at a resort lounge/bar swimming pool, cocktail in hand? Seems Mack thought he was going to get away with it all, especially with his family’s wealth and connections. Not so fast, p.o.s.

CornellWhat kind of a bucket of nasty juice would help someone like that get a retrial hearing? Ah, what some will do for the sound of clinking coin. And the Mack Family has considerable wealth, having run the Palace Pawn & Jewelry Shop in the heart of the downtown casino district for decades, preying and profiting off of those with a gambling jones.

Cornell is defending Leilani, the one accused of murdering a puppy. Our guess is Leilani will switch lawyers when it comes down to the trial as maneuvering through a courtroom defense is not Cornell’s specialty. As in the Mack retrial, he got the technicality accepted, but he did not litigate the (unsuccessful) retrial itself. Nor does his website indicate he’s done much of that, and certainly not in his later career. In fact, he’s done a lot more opera singing than court time, or so it seems from his vanity website.

KingCornell and King are trying their best to get the case dismissed on technicalities, but, so far, their whiny pleas about how the DA and the State did everything wrong is pretty pathetic even from a novice court room observer’s point of view. “But your honnnor….” Eye roll.

Schneider’s lawyer, Carter King, has erased his history from the Internet. Not a habit of highly successful people…. What is he hiding, one wonders? Public has no way of tracking his success rate. Which usually means there isn’t one. Unless you count, of course, his 1 star rating on Yelp.

Not knowing who Mr. King was at the time, several activists have told us they thought he was a street person when they were approached aggressively by him during a filming of activists by a local news station outside the Reno City Council.

Carter King was smoking heavily, dressed shabbily, and all three remarked on the smell of alcohol on his breath. He came in close to interfere with the chanting being filmed and nearly burned a female by waving his cancer stick close to her face. Well, no one says a lawyer has to be dignified or even sober to do their job…..

See the Court Docs section to read the writ. Quotes some of the evidence presented to Grand Jury. Guaranteed to make your blood boil.

Puppy Mill Free Reno/Sparks/Washoe 2013-2015

Our hard work paid off in getting the Meadowood Mall puppy store to convert to pet supplies with no sales of puppies. We made headway in Reno, Carson City, Douglas County towards bans, but Reno’s ban was pushed-back by a Washoe County employee who was a friend of the stores. He convinced Sparks and Reno that the so-called “Interlocal Agreement” prevented cities from passing ordinances to do with animals. We made a case at meeting-after-meeting that we were requesting a business licensing change, not an animal ordinance.

Everyone decided to let Washoe County Animal Services try passing stronger regulations with stricter oversight, even as we protested that the vast majority in our community (we collected 20,000 local hardcopy signatures) just wanted the stores shut down! But the August 2019 indictments of puppy store owners for animal cruelty brought the issue—as we knew it would time-and-time again—to the forefront of public outrage.


In early July 2013, San Diego passed the 37th ban in the country. Reno and Washoe County were already on the maps as animal friendly when a 2003 referendum by popular vote, directed Washoe County Regional Services to be provided with a new building complex in which the Humane Society of Nevada (founded in Reno in the early 19th century when Reno was the city of Nevada) to have an equal facility provided within the same complex and for both to be “no-kill,” which at the time actually meant “low-kill.”

Thinking a puppy store ban ordinance would be a quick slam dunk, activist Billy Howard set about getting the Reno City Council to get behind a ban. Howard had earlier graduated from the Reno Citizens Institute and the Washoe County Engaged Leadership Academy and had met many of the staff and Council and Commission.

After building an FB page, extensive website and saw how quickly the idea garnered local support through the summer, Howard approached Reno Council Member Sharon Zadra in late August. She agreed to become the champion for the ordinance and brought up a council resolution in October 2013 to be added to the December 2013 Agenda for a vote.

The December agenda item included a moratorium on issuing new licenses to stores while considering the fate of the three local pet stores: one in midtown, one in Meadowood Mall, and the newly opened Puppies Plus on S. Virginia and Neil Road, owned by the former manager of Pets R Us in the mall, Mike Schneider. The resolution was passed unanimously and an ordinance was ordered to be presented.


In late January 2014, KOLO news reporter Angele Chen, with the support of anchor Amanda Schieve, broke a story of employees on camera crying over the situation in the back of the store, where sick puppies were left untreated to suffer and die, alone in a dark room, with no relief for their pain.

The community rallied and the ordinance moved ahead.

Howard began gathering signatures at every puppy adoption and fund-raising event and garnered the support of every rescue, shelter, doggy day care, dog training and pet supply store in the area which all helped get signatures.

In early April 2014, a mass rally against puppy stores on the corner of Neil and S. Virginia, not far from 2 stores, had attendance from 75 people, an astonishing turnout.

The community was clear: end the sales of dogs, cats and rabbits in retail stores.

But a newly elected council member, who had financial interests in Midtown, wanted the pet store there, Best Friends, shut down pronto. She arrived at the store one morning with a battery of code enforcement officers and the owner was charged with not having the proper hot water heater and isolation rooms for sick puppies. The owner spent in the neighborhood of $30,000 to update his store to code. A week later the code enforcers came and cited for more troubles. They were fixed. A week later code enforcement popped the store for having too many plugs in an outlet. The store owner could see the writing on the wall, as there were other tenants in the same building who were not being targeted. He closed the store and doubled down on the Meadowood Mall store, ripe for the impulse purchase.

Howard approached Schieve with the concern that targeting a business could get the city in trouble, and why not get behind the ordinance to end puppy and kitten sales through legislation. Lawsuits that were being lodged against jurisdictions by puppy stores were failing every which way. This could be the win win.